Mortgage Protection
Live nowEach lead has name, phone, email, state, ZIP, age, mortgage balance and Phone verified: Yes.
See plansExclusive life insurance leads, OTP verified.Mortgage protection leads available now.
We buy our own Facebook and Instagram ads. Before a lead reaches you, the homeowner checks a consent box and types in the code we text to their phone. Each lead goes to one agent account. Mortgage protection leads run about $20 to $23 each.
Licensed agents only. Prices are from the 30 days ending Nov 2, 2026.
Mortgage protection is live.IUL and final expense are waitlist only for now.
IUL
WaitlistAfter you sign up, join the IUL waitlist from the Wallet page in the app.
Final Expense
WaitlistJoin the final expense waitlist from the same Wallet page.
Where your leads come from.Every lead in your feed typed in the code we texted them. We scrub fake and disconnected numbers before you pay.
The ad
We run Facebook and Instagram ads and pay for them ourselves. The ads send people to our mortgage protection form.
The form
They enter a ZIP code, pick a mortgage balance and an age range, then type their name, email and mobile number.
Consent
They check a box agreeing to calls and texts from licensed insurance agents about mortgage protection. If they don't check it, we don't text them a code. We keep the consent wording they agreed to, the page URL and the time on file. That record stays with us and doesn't come with the lead. If you get a consent complaint, email support@fomoleads.io.
The code
We text a one-time code to the number they typed, and they have to enter it on the form. Once they do, the lead shows Phone verified: Yes.
Bad numbers scrubbed
Before you're charged, we drop fake numbers (all one digit, or sequential) and numbers our phone lookup flags as invalid or disconnected. Landlines stay in.
Who gets it
The lead goes to the next agent in rotation who covers that state. If that's you, your per-lead rate comes out of your wallet.
You get a push alert on your phone for every new lead.Work it in the FOMO app or send it to GoHighLevel by webhook.
Turn on alerts
Add the FOMO app to your home screen (Safari on iPhone, Chrome on Android) and allow notifications.
Tap the alert and your leads open in the app.
Work the lead in the app
Move each lead through your stages as you work it: Called, Contacted, Booked, No‑show, Presented, Follow-up, Closed. Log your dial attempts and notes on the lead. Archive dead leads as Not interested or DNC.
You can export your leads to CSV.
Send leads to your CRM
Paste your webhook URL in the app. Each lead posts to your CRM when it's assigned to you, with name, phone, email, state and their form answers. Send a test lead to check it works. If a delivery fails, we retry it.
Works with GoHighLevel or any CRM that takes an inbound webhook. Connect the GoHighLevel stage hook and stage changes your team makes in GoHighLevel show up in FOMO.
Your lead to close, AP and ROI on the dashboard
When you close a deal, log the AP and your commission percent. Your dashboard works out contact rate, booking rate, average AP, lead to close, CAC and ROI against what you spent on leads. The States report breaks your results out by state.
Pick your states.
Set a daily cap of 15 to 30 leads.
Choose only states you're licensed in. You can change them anytime in the app.
The max starts at 30. Email support@fomoleads.io to raise it.
If every other agent in a state is capped, we can send you up to 10 leads over your cap that day. You pay your normal rate for them.
Leads stop when your wallet runs out or you reach your plan's spend cap for the period.
Add your reps and round‑robin leads to them by state.
Reps on your account
Add reps from the Team tab. Each one gets their own login by invite.
Leads go round-robin to active reps whose states match. A rep with no states set covers all of yours.
A rep can have their own webhook. Turn on Sees all if you want a rep to see every lead on the account. Only you can change the daily cap.
Team stats show each rep's leads, contacted percent, booked and closed.
Team leaders
If you lead a team, you get your own portal. It shows your agents, their leads and spend for the last 30 days, their closes, and the outcome on every lead. You add agents with an invite link.
Email support@fomoleads.io about team setup and team pricing.
$2,489 average AP.
About 1 in 5 worked leads booked.
These come from the outcomes agents log on their leads in the app.
$2,489Average AP per closed policy
3.2%Lead to close, counting every lead delivered
19.2%Of worked leads booked an appointment
23.2%Of booked appointments closed
Mortgage protection leads, last 30 days.
How we got these numbers
- Mortgage protection leads delivered in the 30 days ending November 2, 2026. Test accounts are left out.
- A lead counts as worked once the agent sets an outcome or archives it.
- The median closed policy was about $2,200 in AP.
- Results vary by agent. AP is annual premium, not income or commission.
Pick a plan, then load your wallet.
Your plan is billed every 30 days through Whop and sets how much you can spend on leads in that period. You pay for leads from your wallet, on top of the plan fee.
Mortgage protection leads ran $20.05 to $23.34 each in the 30 days ending November 2, 2026.
Launch
$597 every 30 days
Up to $3,000 in leads per period
Join on LaunchGrow
$997 every 30 days
Up to $6,000 in leads per period
Join on GrowScale
$1,497 every 30 days
Up to $10,000 in leads per period
Join on ScaleOr start with a one-time $247 trial
If you've never bought from us, you can skip the plan and pay a one-time $247 instead. You can load up to $1,000 into your wallet for leads, paid separately. It doesn't renew. After that, pick a plan to keep getting leads.
Wallet loads and per-lead rates
- Load $500 to $10,000 at a time.
- Your per-lead rate shows before you pay and locks for that load. If the price drops while you still have funds from that load, you pay the lower rate.
- Your plan fee doesn't count toward your spend cap.
- Spend caps reset every billing period. Unused wallet funds stay in your wallet.
- We don't promise a lead count. How many you get depends on your states, your daily cap and what the ads bring in that day.
- You can move up from Launch to Grow to Scale in the app.
- Outside the $247 trial, you need an active plan to keep getting leads.
Cancel anytime from Manage billing. Your plan runs to the end of the period you paid for.
FAQ
How are these different from other Facebook leads?
Every lead in your feed comes off our own mortgage protection form, after the person types in a code we texted to their phone. Fake and disconnected numbers are dropped before you're charged. Over the last 30 days, agents reported that about 1 in 5 worked leads booked an appointment.
Are these leads shared?
No. Each lead goes to one agent account.
Are the leads in my feed OTP verified?
Yes. Every one of them typed in a one-time code we texted to their phone. It shows Phone verified: Yes.
Do you replace bad leads?
No. We don't credit back or replace leads over quality. If you were billed wrong or billed twice, got a lead meant for another account, or have a consent concern, email support@fomoleads.io.
Does it go into GoHighLevel?
Yes. Paste your GoHighLevel inbound webhook URL in the app and map the fields yourself. Each new lead posts to GoHighLevel when it's assigned to you.
Does the price per lead change?
It can. Over the last 30 days it ran $20.05 to $23.34 a lead. Your rate locks when you load your wallet, and if the price drops you pay the lower one.
What happens when my wallet runs out?
Leads stop until you load more. Before you reload, you'll need to dispo most of your recent leads.
Do you sell IUL or final expense leads?
Not yet. You can join the waitlist for either one from the Wallet page in the app.
Do I need a license?
Yes. FOMO Leads is for licensed agents only. You and anyone working the leads need the licenses your states require.
Who handles DNC?
You do. You're responsible for your own calling and texting compliance, including DNC checks, calling hours and opt-outs. The phone code doesn't replace any consent the law requires.
Are you partnered with Facebook?
No. We buy our own ads on Facebook and Instagram. FOMO Leads isn't affiliated with Meta.
How do I cancel?
Cancel from Manage billing or email support@fomoleads.io. Your plan runs to the end of the period you paid for. Leads already delivered stay charged. Unused funds stay in your wallet, but you need an active plan to keep receiving leads.
Choose a plan. Then pick your states and daily cap in the app.
See plans and pricingLicensed agents only.